In recognition of the Arnold Palmer Invitational, Thomas Hauser’s book “Arnold Palmer: A Personal Journey” is being re-released.

Pebble Beach, Calif. - Arnold Palmer made the trip to the Monterey Peninsula last week with more on his mind than promoting his eponymous invitational next month.

Palmer, a board member of the Pebble Beach Co. that owns the iconic resort, was scouting Pebble Beach Golf Links for some modest design changes in advance of the 2019 U.S. Open here.

The mission of The First Tee is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

"Arnold Palmer did not invent sports marketing. But he nearly perfected it, amassing a global empire of licensing deals and endorsements that seems just as relevant today as it was when he first began building it back in the 1950s. Now the 82-year-old golfing legend is out to make sure his dynasty outlasts him." says Advertising Age.

"Arnold Palmer Enterprises, which houses marketing ventures from wine to sunscreen, is in the midst of a branding review with the aim of reaching a generation of fans who weren't even born when he was racking up tour wins. "We're at a crucial point in Mr. Palmer's career," said Cori Britt, VP-Arnold Palmer Enterprises. "We're looking forward to ensuring the Arnold Palmer brand is positioned for success 20, 30, 40, 50 years from now."

Senior Golf Course Architect Thad Layton is proud to work with Arnold Palmer designing golf courses that stand the test of time.

"In an era where discerning real from fake is increasingly difficult, we seek to deliver on the tried and true principals that define Arnold Palmer. These timeless principles permeate everything we do at Arnold Palmer Design Company and are evident in the honest and inspiring craftsmanship our golf course designs" said Layton.

DAKOTA DUNES, SD - Rebuilding and fixing is the goal at the Dakota Dunes Golf Course, one of many places nearly destroyed when the Missouri River flooded this summer.

As the Dunes tries to get the course back, it's a balancing act between golf and flood protection.

When the Dakota Dunes Country Club opened back up in September, there were a few things missing on that Arnold Palmer designed course, like holes 17 and 18.

"This isn't something you see every day and it is a bit of a unique challenge," says Brandon Johnson, a Senior Design Architect with the Arnold Palmer Design Company.

The crowds are long gone. The "Celtic Tiger" is dead, replaced by an Irish economy that is wobbling. The world is a different place just a few years removed from the 2006 Ryder Cup Matches at The K Club.

Yet one thing remains constant: the timeless elegance of the Kildare Hotel, Spa & Country Club. The K Club, as it is known around the world, remains an Irish jewel on 550 acres just 30 minutes outside Dublin. Ireland's "AA Hotel of the Year" for 2011 has lost none of its rock-star appeal. It even hosted The Golf Channel's "Big Break" series in 2011.

The only difference, perhaps, is that staying and playing here is becoming more accessible to the masses. A "Ryder Cup Experience" package cost 220 Euros (roughly $300) this summer, including a round on both the Palmer and the Smurfit courses and a night's stay (per double occupancy).

ORLANDO, Fla. -- Even two years later, the renovation of the Bay Hill Club & Lodge continues to be praised and cherished.

Critics have blasted changes at some other high-profile tournament courses -- notably Dubsdread at Cog Hill Golf & Country Club near Chicago and the West Course at the Wentworth Club in England -- but not Bay Hill.

Deacon's Lodge
Breezy Point, Minn.
6,964 yards, par 72
Green fees: $79-$114
866-801-2951
grandviewlodge.com

Arnold Palmer may have learned the game from his father in Latrobe, Pa., but Minnesota is where he built a course named for the man. Opened in 1999, the Deacon's Lodge course is the most demanding and popular layout at the Grand View Lodge resort, two hours north of Minneapolis. Built on 499 secluded acres, the almost completely wooded layout feels more like a private club. Extremely wide fairways lead to larger than average greens, and waste bunkers are prevalent throughout. Swirling winds provide another obstacle, as do a handful of wilderness lakes that some tee shots are required to carry.

SAN ANTONIO -- Although the Texas Open is no longer played at the Westin La Cantera Resort, the association still remains intact. Of course, the PGA Tour event event was played on Westin La Cantera's Resort Course for 15 years, but the other course at this Texas Hill Country resort, the Palmer Course, isn't suffering from an identity crisis.

LAKE BUENA VISTA, Fla. – Walt Disney World Resort and Arnold Palmer Golf Management signed a twenty-year strategic alliance today to create even more magic for Disney golfers. Arnold Palmer Golf Management will operate, manage, maintain and help promote all five Disney courses including Disney’s Palm and Magnolia, Lake Buena Vista, Osprey Ridge and Oak Trail golf courses.

The distinctive 18-hole championship course features a front nine that plays like Scottish Links with sand, water and rolling terrain and a back nine that rolls through a jungle forest of pine. The 17th hole, its signature, has nine bunkers leading up to a green that sits on a plateau 100 feet from the ocean.

The Palmer Course is the home to an annual event on the LPGA Tour. The course surrounds a wetland preserve known as the Punaho'olapa Marsh, which is home to many endangered Hawaiian birds.