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Arnold Palmer Brand Featured in Advertising Age

December 06, 2011

By: E.J. Schultz - Read the full story at Advertising Age

"Arnold Palmer did not invent sports marketing. But he nearly perfected it, amassing a global empire of licensing deals and endorsements that seems just as relevant today as it was when he first began building it back in the 1950s. Now the 82-year-old golfing legend is out to make sure his dynasty outlasts him." says Advertising Age.

"Arnold Palmer Enterprises, which houses marketing ventures from wine to sunscreen, is in the midst of a branding review with the aim of reaching a generation of fans who weren't even born when he was racking up tour wins. "We're at a crucial point in Mr. Palmer's career," said Cori Britt, VP-Arnold Palmer Enterprises. "We're looking forward to ensuring the Arnold Palmer brand is positioned for success 20, 30, 40, 50 years from now."

Senior Golf Course Architect Thad Layton is proud to work with Arnold Palmer designing golf courses that stand the test of time.

"In an era where discerning real from fake is increasingly difficult, we seek to deliver on the tried and true principals that define Arnold Palmer. These timeless principles permeate everything we do at Arnold Palmer Design Company and are evident in the honest and inspiring craftsmanship our golf course designs" said Layton.

Posted: December 6, 2011 03:22 PM

Rebuilding the Back Nine at the Dakota Dunes Golf Course

December 03, 2011

By Jacob Heller - Courtesy of KPTH Fox 44

DAKOTA DUNES, SD - Rebuilding and fixing is the goal at the Dakota Dunes Golf Course, one of many places nearly destroyed when the Missouri River flooded this summer.

As the Dunes tries to get the course back, it's a balancing act between golf and flood protection.

When the Dakota Dunes Country Club opened back up in September, there were a few things missing on that Arnold Palmer designed course, like holes 17 and 18.

"This isn't something you see every day and it is a bit of a unique challenge," says Brandon Johnson, a Senior Design Architect with the Arnold Palmer Design Company.

The work needs a balance between flood protection and golf course, as the Arnold Palmer Design Company works to rebuild what was almost lost.

"It's unfortunate that the communities had to endure that but I think we'll come out on the other side a heck of a lot better, heck of a lot stronger, and with a golf course that everybody's going to be proud of," says Johnson.

The course is a symbol for the community's fight against the Missouri River, and that community is getting back on its feet.

"The main thing is our community is back living in their homes, functioning as a community, and probably even a closer community than we were before the flood," says Dooley.

All as the Dunes Golf Course inches closer to making that barren land of this just a bad memory.

Ground work on those holes won't start until next spring, the Country Club is hoping work will be wrapped up by next fall.

As far as the town of Dakota Dunes, most of its infrastructure is back in place now.

Around half of the southern levee has been removed so far, and a lot of the dirt from that levee is being stockpiled just in case something bad happens next year.

Posted: December 3, 2011 02:57 PM